Responsibility serves as the guiding principle behind our business. We pledge to uphold sustainable practices and craft products that align with ethical standards.

Authentic responsibility means more than just words; it involves ensuring fair treatment for all involved, from laborers to animals.

These values are fundamental to our ethos. Our commitment to responsible practices is evident in the meticulous creation of each of our garments. Whether it’s our jeans or denim jackets, we go the extra mile to source materials ethically and employ innovative, eco-conscious manufacturing techniques.

We exclusively collaborate with partners who share our firm dedication to responsibility, forming the backbone of our ability to deliver high-quality denim products. We firmly believe that our dedication to transparency and responsibility defines us as a brand committed to making a positive impact.

Brand Responsibility

In-Person Visits

We visit our factories bi-annually to personally engage and collaborate with the artisans crafting our jeans.

Honest Wages & Transportation

Our manufacturing partner supports a fair wage. Legal wages and overtime are paid correctly in accordance with Turkish labor law. This can be verified in their BSCI and Sedex audit reports. In addition, all employees are provided with meals and transportation.

Additional Sustainable Practices

- We repurpose cutting waste into new materials through recycling.
- Our jeans are packaged in recycled plastic bags for shipping.
- We offset the carbon footprint of every garment we produce.

Code of Conduct

Learn more HERE


Washing Process

Utilizing three distinct technologies designed to replicate traditional denim washing methods without adverse effects, we ensure responsible production from start to finish. In our relentless pursuit to offer the most ethically crafted jeans on the market, our line has achieved a remarkable 80% reduction in water usage compared to conventionally washed denim.

Ozone Wash

We utilize Jeanologia's ozone machines for bleaching without traditional bleach. This ozone wash is a triplemolecule Oxygen (O3).


e-Flow technology is based on nanobubbles of air that act as a carrier to transmit chemicals into a garment with a minimal quantity of water and zero discharge.


For our finishing process, we employ Jeanologia laser machines, offering energy-efficient operations and ensuring safer conditions for workers' health.

Environmental Impact Measuring (EIM) software provides transparent metrics, assessing water and energy needs, chemical impact, and worker conditions.We provide an EIM score for every sustainability-washed garment. The average EIM score for our products is 27.

Our Fibers

The bulk of our production relies on organic cotton, certified by the Recycled Claim Standard (RCS).
This global guideline ensures the widespread use of recycled materials through third-party verification and traceability in the supply chain.

RCS Objectives

  • Establish consistent definitions of recycled materials across various applications.
  • To minimize production waste, all surplus denim floor scraps (leftover after cutting) are sent to recycling facilities for reclamation and reuse.
  • Provide consumers (brands and end consumers) with a decision-making tool for informed choices.
  • Ensure the genuine presence of recycled materials in the final product.

Our Dyes

Introducing naturally dyed colored denim for SS24. Our chemical-free dyes are sustainably sourced from plants and fruits, offering antifungal and antibacterial properties while providing UV protection.

Giving Back

Jeans for Trees

We continuously seek ways to offset our carbon footprint and combat climate change. Partnering with ecodrive, we ensure a tree is planted with every purchase from Lola Jeans, turning your online shopping into an eco-friendly act.

Learn more HERE