For a while, our process was simple: cotton gets woven into denim and that denim is crafted into someone’s favorite pair of jeans.
But what if you’re a hardcore denim lover and a hardcore sustainability advocate?
We live in and love our jeans, but denim is a dirty business. A pair of jeans uses the same amount of water that one person drinks in 13 years, approximately 8000 liters. And it also contaminates it! So, how do we break this cycle and begin to repair the damage done? Providing a one-time gimmick like an “eco jean” or a one-off capsule collection wasn’t good enough — we wanted to pursue sustainability in a sustainable way.
Environmental responsibility is at the forefront of Lola Jeans creative vision. Our production facility in Mexico operates a state-of-the-art water filtration system and uses ozone & nebulization technology. The water filtration system recycles the wastewater produced from our factory and the
ozone & nebulization technology reduces our water consumption by 80%.
Our Sustainable Denim fabrics are Global Denim® certified. We use eco-friendly fibers that meet the highest environmental standards.
Our Sustainable Denim fabrics incorporate recycled cotton and Tencel® - a low-impact and biodegradable cellulose fiber.
We are combining ethics and quality together to revolt against the trends of fast fashion and irresponsible production. We are devoted to producing the highest quality denim with minimal environmental impact. From the finest raw materials, to the innovative water filtration system, to the ozone & nebulization technology,
the denim we create is a testament of a higher standard you can expect from Lola Jeans.
As we grow, we continue to focus on progress and champion sustainability one step at a time. It is both challenging and exciting to search for ways to constantly improve. As we know more, we do better. Lola Jeans, denim that’s good for you, the planet, and your wallet.